品牌命名
A brand name is more than a word.
一个品牌的名字是多一个字。
It is the beginning of a conversation.
它是一个会话的开始。
Every Lexicon brand-naming project begins by helping your team develop the conversation between the company, the market, the channel and the customer.
每词典品牌命名的项目开始帮助你的团队开发的公司，市场，渠道和客户之间的对话。
You can't create an effective new brand without understanding the conversation.
不理解的谈话，你不能建立一个有效的新品牌。
Some call this “brand strategy development.” We call it common sense.
有人把这“品牌战略的发展。”我们把它叫做常识。
Most brand names are developed and selected based on their popularity with consumers (or management) and their ability to support specific, logical attributes.
大多数品牌的开发和选择的基础上他们的知名度与消费者（或管理）和他们的能力，以支持特定的，逻辑的属性。
Because we know that believability is more important than popularity and attributes change over time, Lexicon develops names that reflect a desired brand character and personality—values that will be intrinsic to the brand.
因为我们知道，的可信度更重要的是比人气和属性的变化随着时间的推移，词汇的发展反映了品牌的性格和个性，价值观，这将是该品牌的固有名称。 |
