命名服务之【地产命名】
房地产作为楼盘文化载体，从选址，设计，施工，到赫然竖立在大地上，成为人居环境的组成部分，被冠以一个个独特、响亮而又美丽的名字，推向销售市场。消费者笑了，售楼小姐笑了，开发商笑了，经销商笑了，凸显了楼市的一个个亮点，有的成为荣耀地标。
地产命名是楼盘营销非常重要的一个环节。名字的重要性体现在除了作为一种标识外，还要能够体现与其他楼盘的差异性、独特性，成为楼盘营销过程中的一个纲领。
常规楼盘命名方式，我们归纳为四种：1.扣住建筑，独一无二；2.不言建筑，山水评价；3.总体印象，荣耀地标；4.引导消费，购房满足。其中的四大原则利于实际操作：1.简约凝练、诗情画意；2. 以实表虚，虚实相济；3. 传统审美，定势吉祥；4. 区隔体现，突出卖点。
As the carrier of the building culture, real estate fields need lots of unique, pretty and bright names to decorate human beings’ living environment that is quite influential in every aspect, like location, design, and construction. An impressive name naturally accommodates the relative markets, consumers, salesladies, exploiters and dealers so that the names highlight the shining parts of cities, glorious all over all corners.
Building naming is a necessary step in marketing, because it is not only a mark to show its image but also shows the uniqueness and difference from other buildings, which has become a principle during the whole marketing process. |
