命名服务之【团队命名】
为一个团队命名也是打造品牌的一种方式，让一个团队的名称深入人心就是品牌不断成熟的过程，较生动的实例如IBM的蓝色快车（IT）、东商国盛文化传播有限公司的蜥蜴团队（咨询）、思科团队（金融）、小红帽（搬运）、白衣天使（医疗）和老有老（老年服务）等，一个耳熟能详的字眼它传递出行业、产品属性以及情感诉求，更加容易联系到目标受众的心灵，有效的传达信息和有效的沟通。
To name a team is another good way to build a brand that enables the team deep into customers’ heart, which is the process for a brand growing mature. There are exemplary examples like Blue Express of IBM, Lizard Team (Consultant), Red Cap (Convey) and White Angel (Medical) and so on. So many names we are familiar with present their industries, products features and sensibility that easier link audience feeling, deliver information and communication. |
