命名服务之【产品命名】
所有公司都会提供各种各样的产品，来面对的不同的市场环境，面对不同的竞争对手，面临不同的消费者需求；如何在市场竞争中取得竞争优势，一个响亮的品牌命名在众多产品中脱颖而出，给消费者带来新鲜的感官体验，时常在受众耳熟能详，从而形成了客户的偏好度、亲睐度和忠诚度。具有强烈差异化的产品品牌命名将成为你在市场上一言九鼎、一呼百应的旗标。
名字，是人们面对产品时直接碰触的符号，是信息和人脑之间的第一个触点。在定位时代，你能做的唯一重要的营销决策就是给产品起什么名字，来打造有力的宣传窗口、良好的口碑效果、以及形成无价的无形资产和引爆市场的触点。
Any of companies produce several kinds of products facing up to different markets or environments with different consumer demands, so how to attain competitive advantages will show its importance that a sound name would will give the special sensitive experience making audiences quickly familiar with the brand in order to gather people’s preference and loyalty. Thus, distinguished product names will be the trump for you to conquer the target market.
The name is the first touch point between information and human brains, so the only important marketing strategy you can play is to create a good name for the product in this positioning era. |
